BEHIND THE SCENES: TEEN VOGUE SEPTEMBER ISSUE

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She’s kept her cool while learning what it takes to promote a major fashion brand, but how will Hali the PR intern handle a starring role in a spread for Teen Vogue? Just before the September issue hit newsstands, we asked her about the experience of stepping in front of the camera and wearing some pieces she loves from our fall collection. Check out Hali’s shop to find all of her current faves.

Were you nervous about the photo shoot? 

It was pretty intimidating. I had no idea what to expect, and even then the shoot went above and beyond anything and everything I had imagined! There was just so much to the overall production. Also, so many girls, myself included, read Teen Vogue, so I’m nervous about how many people are going to see it and I really want to represent the brand well.

Was there anything about the behind-the-scenes work for the shoot that surprised you?

I think I was most surprised by how many different people it took to execute the shoot, from hair and makeup on. I not only gained new insight, but also so much respect for these people. They work so hard and are so great at their jobs, especially when working with just a “normal” girl like me.

Did you have a favorite part of the experience?

My favorite part was the initial styling process. There were so many racks of clothing and accessories for me to try on. Sometimes there was an outfit that I was like, “I could wear this any given day,” and other times, pieces I wouldn’t have thought to combine ended up looking amazing together.

Out of all the looks you wore for the photo shoot, what was your fave?

My favorite look was a burgundy shirt and faux suede button-front skirt. I am absolutely obsessed with the skirt! Overall, it was just a really comfortable look that I felt spoke to my true style.

Are you happy with the results?

So happy. I spent half the day just hoping I gave everyone at least one good shot to use. When I finally saw the whole thing, I was shocked by how great it turned out! And there’s no way it would’ve been so good without the entire team behind it working so well together.

Coming up: Hali says goodbye! She’ll reflect on her intern experience and how what she learned can help others develop in their professional lives.

 

TOP 5: BACK TO SCHOOL

Starting a new semester requires an editorial eye. Whether you’re making your first move into freshman dorms or you’ve worked your way up to off-campus housing with a little more room, you’ve got to pack with a goal of covering the biggest number of wearing situations in the least amount of space. Here are our favorite multitaskers for a chilly fall on campus, plus some ideas for broadening your horizons when you’re out of class.

This fall, chunky knits aren’t just super-cozy - they’re off-the-runway hot. A cover-up or sweater coat with distinctive pattern or detail adds stylish warmth to lots of different looks. Keep it a little roomy so you can add layers underneath as temperatures drop. You need a pair that can handle a hustle across campus when you’re late for class but still look cute with a dress. Oh, booties, is there anything you can’t do? This fashion must is throw-on easy with a tee or hoodie when it’s morning coffee run time. And unlike a baggy pair of sweats, leggings also work with a tunic sweater or to add some extra coverage to a casual dress or some heavily destroyed jeans.It’s harder to lose track of your stuff when you’ve got a tote that’ll hold it all - especially when it’s got some pockets to keep everything organized, and when it looks this good.

New to the school and far from home? Start making friends with a stop at the student activities office to see what events, student groups and campus organizations are a good fit for you. And don’t forget about that wide world off-campus. If it’s a college town, chances are you’ll find an assortment of entertainment venues offering student discounts.

THE RECAP: #EXPRESSJEANS EVENT WITH HALI, THE PR INTERN

The Recap: #EXPRESSJEANS Event With Hali the PR Intern
Last week, we invited our best EXPRESS NEXT customers to come out to over 20 stores around the country for fun events showcasing the latest looks in Express Jeans. Hali, our PR intern, was on location for the event in our NYC store in the Flatiron District. Want to know what goes into making a great public event go off without a hitch? Read on for Hali’s insider account.

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“I worked closely with the PR team to help plan and execute the event. My managers and the marketing team looked at style bloggers to invite and landed on Scout Sixteen, a/k/a Justin Livingston, and Christina Caradona of Trop Rouge. They’re just so popular and their cool, downtown vibe fit perfectly with the event. When they got there, I got to take them around the store to look at all the great new styles on the floor. During the event, they posted about the excitement happening in-store on their social channels and I helped each of them capture the perfect photo for this. It was so great to meet Christina and Justin because I’ve become so familiar with their work over the summer that I felt like I already knew them.”

The Recap: #EXPRESSJEANS Event With Hali the PR Intern
“The denim looked great – I seriously wanted to buy everything – and there were so many activities to make the experience memorable for customers. We had stylists in-store to help them find the perfect pair of jeans, along with a DJ and stations for metallic body art and mini-manicures. (So happy I got a free minute to get my nails done!) Everyone seemed to be having a great time and I got to work with Express’ social media team to get images capturing the energy in-store for Instagram and Snapchat. Seeing all the behind-the-scenes action for these events is always super interesting to me. I don’t think people realize how much hard work goes into things like this.”

Next up from Hali: Living the dream in a Teen Vogue fashion spread!

You + Express Jeans = a look we want to see. Shop Hali’s favorite pairs and show us how you’re wearing them on Instagram with #ExpressJeans.