THE RECAP: #EXPRESSJEANS EVENT WITH HALI, THE PR INTERN

The Recap: #EXPRESSJEANS Event With Hali the PR Intern
Last week, we invited our best EXPRESS NEXT customers to come out to over 20 stores around the country for fun events showcasing the latest looks in Express Jeans. Hali, our PR intern, was on location for the event in our NYC store in the Flatiron District. Want to know what goes into making a great public event go off without a hitch? Read on for Hali’s insider account.

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“I worked closely with the PR team to help plan and execute the event. My managers and the marketing team looked at style bloggers to invite and landed on Scout Sixteen, a/k/a Justin Livingston, and Christina Caradona of Trop Rouge. They’re just so popular and their cool, downtown vibe fit perfectly with the event. When they got there, I got to take them around the store to look at all the great new styles on the floor. During the event, they posted about the excitement happening in-store on their social channels and I helped each of them capture the perfect photo for this. It was so great to meet Christina and Justin because I’ve become so familiar with their work over the summer that I felt like I already knew them.”

The Recap: #EXPRESSJEANS Event With Hali the PR Intern
“The denim looked great – I seriously wanted to buy everything – and there were so many activities to make the experience memorable for customers. We had stylists in-store to help them find the perfect pair of jeans, along with a DJ and stations for metallic body art and mini-manicures. (So happy I got a free minute to get my nails done!) Everyone seemed to be having a great time and I got to work with Express’ social media team to get images capturing the energy in-store for Instagram and Snapchat. Seeing all the behind-the-scenes action for these events is always super interesting to me. I don’t think people realize how much hard work goes into things like this.”

Next up from Hali: Living the dream in a Teen Vogue fashion spread!

You + Express Jeans = a look we want to see. Shop Hali’s favorite pairs and show us how you’re wearing them on Instagram with #ExpressJeans.

EXPRESS ROCKS: SAINT MOTEL

The Band Behind the JeansWhen we kicked off the search for a song to go with our Express Jeans “Fit For You” campaign, we were after something that’s easy to love and hard to forget – like the fabulous Karlie Kloss. We found just the sound we were looking for in the hand claps, horn lines and ‘70s-inspired bass groove of Saint Motel’s “My Type.” On their recent tour stop in our own Columbus, Ohio, we got together with the L.A. band for some set photos and a chat about their new connection to Express Jeans and Karlie. So, is the iconic model just their type? You’ll have to watch the video to find out, then head to Saint Motel’s official site for more great music and upcoming show dates.

Saint Motel Express Jeans Express Rocks

LOVE THE LOOK: DONE UP IN DENIM

Denim skirt on Kelly Saks

Has it really been over a decade since Justin and Britney walked the red carpet in head-to-toe denim, branding the look as the ultimate style don’t? It has, and times have changed. Right now denim on denim is huge, turning up in magazine spreads and celebrity street style pics. And by following a couple of basic rules, it’s pretty easy to make the look work for you.

Denim Everything

To start, whether you’re going for a denim jacket and leggings, a shirt and cutoff shorts or a vest and one of the season’s many denim skirts, warm up to the trend by pairing washes that are similar but not exactly the same. A combination of blue and colored denim is another solid approach. From there, use accessories to add another layer of personality to the look: sleek gold bangles or neutral heels for sophistication, a colorful bag or earrings for a playful vibe. If you’re loving what you come up with and you’re feeling bold, go ahead and push the rules. Embrace the Canadian tuxedo side of this look with a same-wash top-and-bottom combo – just opt for body-con separates that are polished and light on embellishment so the effect is clean and casually elegant.

Denim vest layered with EXPRESS One Eleven Bralette

Once you’ve found the look for you, we’d love to see it. Share on Instagram with #LoveExpress.