Last week, we invited our best EXPRESS NEXT customers to come out to over 20 stores around the country for fun events showcasing the latest looks in Express Jeans. Hali, our PR intern, was on location for the event in our NYC store in the Flatiron District. Want to know what goes into making a great public event go off without a hitch? Read on for Hali’s insider account.
“I worked closely with the PR team to help plan and execute the event. My managers and the marketing team looked at style bloggers to invite and landed on Scout Sixteen, a/k/a Justin Livingston, and Christina Caradona of Trop Rouge. They’re just so popular and their cool, downtown vibe fit perfectly with the event. When they got there, I got to take them around the store to look at all the great new styles on the floor. During the event, they posted about the excitement happening in-store on their social channels and I helped each of them capture the perfect photo for this. It was so great to meet Christina and Justin because I’ve become so familiar with their work over the summer that I felt like I already knew them.”
“The denim looked great – I seriously wanted to buy everything – and there were so many activities to make the experience memorable for customers. We had stylists in-store to help them find the perfect pair of jeans, along with a DJ and stations for metallic body art and mini-manicures. (So happy I got a free minute to get my nails done!) Everyone seemed to be having a great time and I got to work with Express’ social media team to get images capturing the energy in-store for Instagram and Snapchat. Seeing all the behind-the-scenes action for these events is always super interesting to me. I don’t think people realize how much hard work goes into things like this.”
Next up from Hali: Living the dream in a Teen Vogue fashion spread!