Toronto International Film Festival

Looking for a brush with celebrity or an early start on your award season movie watching? The Toronto International Film Festival is so your kind of scene. Happening September 10-20 and celebrating its 40th year, the Festival is the largest event of its kind in North America, screening hundreds of the best new movies from all over the world and boasting a mile-long A-list of stars and filmmakers in attendance.

Express is thrilled to partner with this amazing event as an official sponsor. Along with checking out all the red carpet action, we’ll be setting up our Airstream trailer for Festival Street, an opening-weekend street party adjacent to Festival headquarters on King Street West. We’ll be showcasing hot new looks from our fall collection, giving away Express-exclusive Toronto International Film Festival tote bags and creating a print gallery of the best #ExpressTIFF pics on Instagram.

Express at TIFF

If this sounds like something you’ve got to see, it’s not too late – lodging is still available and single tickets go on sale September 6. And if you’re a legal Canadian resident, you and a friend have a chance to enjoy a trip to the Festival and some VIP treatment on us!

Start by texting TIFF to 397-737* to receive deals on your device from Express. Your text will also enter you into our Ultimate Toronto International Film Festival Getaway! Prizes include:

• Round-trip airfare for two and three nights hotel accommodations in Toronto

• Entry for two to the Closing Night Gala and Red Carpet Lounge

• Free screening tickets

• An Express shopping spree – $1000 for you and $500 for your friend

Don’t wait! Entries must be received by August 31. Be sure to check out our Instagram feed before and during the fest, along with this blog, for more Festival-inspired giveaways and surprises. And good luck!

*By texting TIFF to 397-737 you are subscribing to Express Mobile Alerts. 12 autodialed msgs/mo. Consent not required to buy goods or services. Standard Message and Data Rates may apply. Reply HELP for help, STOP to cancel to 397-737. Full T&Cs: NO PURCHASE NECESSARY. Sweepstakes start July 31, 2015, end Aug. 31, 2015. Open to legal Canadian residents 18+ (excluding Quebec). One winner will be randomly drawn, ARV $5256.00 CAD. Estimated odds of winning are dependent on number of eligible entries received. By entering you agree to the Official Rules, which include a free method of entry and can be found at


The Recap: #EXPRESSJEANS Event With Hali the PR Intern
Last week, we invited our best EXPRESS NEXT customers to come out to over 20 stores around the country for fun events showcasing the latest looks in Express Jeans. Hali, our PR intern, was on location for the event in our NYC store in the Flatiron District. Want to know what goes into making a great public event go off without a hitch? Read on for Hali’s insider account.


“I worked closely with the PR team to help plan and execute the event. My managers and the marketing team looked at style bloggers to invite and landed on Scout Sixteen, a/k/a Justin Livingston, and Christina Caradona of Trop Rouge. They’re just so popular and their cool, downtown vibe fit perfectly with the event. When they got there, I got to take them around the store to look at all the great new styles on the floor. During the event, they posted about the excitement happening in-store on their social channels and I helped each of them capture the perfect photo for this. It was so great to meet Christina and Justin because I’ve become so familiar with their work over the summer that I felt like I already knew them.”

The Recap: #EXPRESSJEANS Event With Hali the PR Intern
“The denim looked great – I seriously wanted to buy everything – and there were so many activities to make the experience memorable for customers. We had stylists in-store to help them find the perfect pair of jeans, along with a DJ and stations for metallic body art and mini-manicures. (So happy I got a free minute to get my nails done!) Everyone seemed to be having a great time and I got to work with Express’ social media team to get images capturing the energy in-store for Instagram and Snapchat. Seeing all the behind-the-scenes action for these events is always super interesting to me. I don’t think people realize how much hard work goes into things like this.”

Next up from Hali: Living the dream in a Teen Vogue fashion spread!

You + Express Jeans = a look we want to see. Shop Hali’s favorite pairs and show us how you’re wearing them on Instagram with #ExpressJeans.